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Finding and Presenting Your WHY with Yannis Dimitroulas

Finding & Presenting Your Why WORKSHOP Banner.png

We all believe that we have a reason for being, a reason behind what drives our choices, our work or our decision.

But what does it really mean to get to the center of what you or your business offering is about? And once you do know what your purpose is, how do present your vision in a way that gets people on board? 

The jury is out. In a study published in 2018, brands who had a high sense of purpose experienced a 175% increase in brand valuation over the previous 12 years compared to a median growth rate of 86%.


In the first half of this skills workshop, we will focus on drawing out a unifying reason behind what drives you, your business or your work through the creation of a bespoke model for you.

Following this, we will work on basic presentation skills to bring out your reason being in the most effective and powerful way, that sounds most like who you are.πŸ’‘πŸ“πŸŽ―πŸŒŸ

Join us for this month’s workshop and let’s discover our Whys together!

πŸ‘‰πŸ½ Who is this workshop for?

Are you searching for the deeper values behind your choices and are looking for a unifying theme for the marketing of your business or want to know how to better sell yourself or your business, if so then this workshop is just the thing for you!

πŸ‘‰πŸ½ Who is your teacher?

Yannis Dimitroulas is a marketing strategist committed to helping small to medium-sized organizations execute their reason for being through their marketing strategy.

Born and raised in the Netherlands but originally of Greek origin, Yannis holds a Bachelor of Science in Business Administration from the University of Bath and has 3 years of experience working in brand management. 

He spent the majority of his career working at Ferrero UK on a wide range of top brands within the confectionery market including Tic Tac, Kinder Joy, Kinder Seasonal, Kinder Choco-Bons, and Kinder Chocolate. 

πŸ‘‰πŸ½ What to bring:

1. Have in mind one of the following:

- a favorite speech of yours

- a speech that inspires you 

- a favorite presenter or speaker that you admire

2. Your passion for what you do and your enthusiasm! πŸ’—βœ¨

Date: Tuesday, 24th September 2019

Time: 6:30 pm - 9:30 pm

Location: FloLab, Koediefstraat 5, 2511 CG, The Hague

Tickets:  β‚¬ 30 incl. VAT



Earlier Event: September 20
Tune-in Sessions