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Demystify Instagram for your Wellness Business

NEW DATE Instagram workshop FB cover.png

You’ve probably heard that Instagram has become a hugely useful marketing tool for businesses. The platform has grown so much that some companies even consider it as a second internet home page in addition to their regular website.

This is especially true for the wellness sector, with subjects like healthy eating, yoga, personal development and mental health being some of the most popular topics on the ‘gram.

This month’s FloLab Instagram workshop is designed as a launchpad session to give you everything you need to get your Instagram off the ground. The workshop will craft certain elements specifically to the wellness sector, but this is open to any business wanting to learn about this fun, visual platform.

In the workshop we will cover:

How to set up your profile:
- should you have a business or personal profile?
- what’s an attention-grabbing bio?
- profile pic do’s and don’ts

Content is King!:
- What kind of pictures do the best and why?
- favourite image editing apps
Mini-tutorial: Stunning Selfies

Don’t forget the captions:
- how to write engaging captions that grow your community
- Should you use emojis?

Schedule and strategy:
- “When to post? How often?” Explained!
Mini-tutorial: Scheduling Software; Planoly & Later

Let it grow!:
- Hashtag best practices & research
- The “follow/unfollow” method. What is it and should you even use it?
- how to engage 👏with 👏 your 👏 community 👏
- insta ads basics

Stories & IGTV
- explainer of features
- hashtags, geolocations and creative ideas
- vertical video apps

Metrics
- followers vs likes? Which one should you be paying attention to?
- what the hell is the algorithm and how do I get it to like me? 👹

Snezhana Kuzmina is a freelance social media manager and co-founder of FloLab, the wellness-first coworking boutique.
She is a Cum Laude graduate of the University of Amsterdam research Masters in Media Studies and has worked in marketing for nearly four years. She has managed the social media accounts for a broad range of businesses, including a tantric teacher, a brewery, an aesthetician and even an international boyband! Instagram is her favourite playground, which she believes will only grow in strength and importance over the following years.

We hope that after our workshop you’ll not only be able to confidently promote your business on this fast-growing network, but also have FUN while doing it.

€35 per person (inc BTW). You'll receive:
- and intimate environment with a chance to have your sepcific Instagram woes addressed
- 30 ready-to-go wellness hashtags
- a pre-set content calendar
- example weekly schedule

Earlier Event: March 20
Work Well In... Kaafi
Later Event: March 27
Work Well In... Lot Sixty One